A TEAM BUILT FOR YOUR DAY
We are a team of hand-selected, professionally trained artists with years of industry experience. We are committed to continuous education, always growing alongside the beauty world and the clients we serve.
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New York based, serving worldwide
200+ five-star reviews
Inclusivity & fully personalized approach
Our Services
What we do
Bridal & Wedding
Professional on-site styling for galas, corporate events, and private celebrations. Camera-ready results delivered on your schedule, at your location.
Selected Weddings
Corporate & Events
Professional on-site styling for galas, corporate events, and private celebrations. Camera-ready results delivered on your schedule, at your location.
View Events
Our Philosophy
what we believe
Skincare-first approach
We are a team of hair & makeup artists passionate about helping women draw out their natural beauty, customising makeup application and hairstyling to each person's unique features.
Inclusivity
We proudly and confidently work with all ethnicities, age groups, and identities. Every individual is welcome, and our team is trained to celebrate each person's unique beauty.
mentioned in
The experience
Personalized Approach
We listen closely to understand each client's vision and wishes, while offering professional guidance tailored to their look and style. No two briefs are the same.
Manager Support
A dedicated team of managers handles all communication, making it easy to plan, adjust, or update your booking any time of day.
Try Before You Book
Your trial begins with a thoughtful consultation, followed by a collaborative process of refining your look. Bring your closest circle, we want the experience to feel as special as the day itself.
our artists
Curated team & continued education
Our roster is carefully curated, each artist is individually selected and mentored to meet our standards of excellence. Whether you're planning an intimate celebration or a large wedding party, we have the team to deliver a seamless, elevated experience for every person in your chair.
All artists portfolio
Our founder
About Liza
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Where we work
We travel to
New York City
Our home base. From intimate Central Park elopements to grand Midtown ballrooms, we know this city's wedding landscape, and we show up for every moment of it.
See NYC Weddings
Inner States
Whether you're celebrating in the Hamptons, Hudson Valley, or anywhere in between, our team travels fully equipped to deliver the same seamless, elevated experience.
See Inner State Weddings
Worldwide
From Amalfi cliff-top estates to tropical destination ceremonies, we bring Beauty Icon NYC's signature artistry wherever your love story takes you.
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Our Studio
315 West 39th Street
Our Midtown Manhattan studio is a calm, private space designed for getting ready without the rush. Whether you're coming in solo or with a small group, the environment is intentional, quiet, professional, and entirely yours for the appointment.
Book In Studio
Our Reputation
our stats
Beauty Icon In Numbers
100+
destination weddings per year
250+
five-star reviews
1000+
weddings completed
300+
specialists around the world
17+
years of experience
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See us At work
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Watch what goes into a Beauty Icon NYC appointment, from the first consultation to the final look.
Let's Begin
Your wedding day deserves a team that truly sees you. We'd love to learn about your vision and be part of your celebration.
Book a Consultation