Featured in The New York Times
250+ Five-Star Reviews
1,000+ Weddings Completed

Based in New York City and proudly serving brides across NYC, New Jersey, the U.S. and worldwide, our team creates elevated, timeless beauty that feels like you — enhanced through expert technique, calm presence, and deep personalization.

Enhancing Natural you

What We offer

Tailored Beauty Experience

Your look should feel like you — elevated. Through thoughtful consultations, personalized recommendations, and a trial process built entirely around your features and comfort level, we create a beauty experience that reflects your aesthetic — not a template.

Inclusive Expertise Across All Ethnicities & Features

We specialize in working with brides of every ethnicity, undertone, skin tone, and hair texture — beautifully, confidently, and with deep technical understanding. Our NYC-rooted team has refined expertise in global beauty standards, ensuring every bride feels seen, understood, and celebrated.

A grounding presence — so your morning feels effortless

Your wedding morning sets the tone for your entire day. Our artists bring a calm, grounded, emotionally supportive presence — coordinating timing, guiding the group, and creating a peaceful environment so you can relax, enjoy, and feel fully taken care of.

BEAUTY ICON bridal & Beyond EST. 2014

WHY BRIDES CHOOSE BEAUTY ICON NYC

BEAUTY ICON bridal & Beyond EST. 2014

Agency-Level Reliability

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Expertise With All Skin Tones & Hair Textures

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Energetic Sensitivity & Calming Presence

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Dedicated Managerial Team (24/7 Support)

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Modern, Elevated Aesthetic Taste

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Continuous Professional Education

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Approach

Our philosophy

Trusted by brides across NYC, New Jersey, the U.S. and worldwide

Your bridal look should feel like you, elevated. Our philosophy centers around enhancing natural beauty through soft definition and a timeless, modern aesthetic.

We combine expert technique with emotional awareness, creating a unique experience that feels luxurious, calm, and deeply supportive.

₀₁ understated elegance

₀₂ long-wearing techniques

₀₃ personalized look

₀₄ timeless aesthetic

₀₅ tailored design

₀₆ emotional awareness

₀₇ inclusive approach

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Our reviews

What our Brides Say

Dasha was absolutely amazing. She understood everything that i wanted and more than that it was just sooooo comfortable to work with her. She is so talented, precise and unique.…

PIERRA May 22, 2025

I attended a friend's wedding back in 2020 and I was immediately wowed by the bride's look. I almost immediately set up a trial for myself:) I immediately knew I…

IZABELLA Feb 17, 2025

The person I had hired to do hair and makeup for me and my four bridesmaids, and the two moms tested positive for COVID the night before the wedding. Liza…

ZOEY Jan 8, 2026

I could not be happier with my hair and makeup by Beauty Icon NYC. From the moment I saw their instagram page I knew it was the exact style I…

SAMANTHA G. Jul 11, 2024

Anna did my hair and makeup and did SUCH an incredible job! I felt like the most beautiful version of myself on my wedding day thanks to her (and the…

Mar 6, 2024

I am super picky with my hair and makeup and notorious for redoing it after getting it done and I was obsessed, I love Liza and her team! Everyone looked…

ABBY Aug 2, 2023

If you're struggling to choose a HMUA, you absolutely cannot go wrong with the Beauty Icon team. I worked with Dasha for my wedding day, and truly felt that from…

ALI Jun 22, 2025

I found Beauty Icon on instagram and was already tired of my search to find makeup artists and hair stylists because many seems old fashioned to me. I was looking…

BAR N. Jul 17, 2024

Couldn’t recommend more for bridal hair and makeup! The team is super professional and flexible with any last-minute adjustments. My artist Caleigh did an AMAZING job with both my hair…

Katie Nov 11, 2023

I worked with Paulina and loved my look on my wedding. Her team was super professional and arrived early despite the 2+ hour drive they had to get to my…

MARIANNA Sep 23, 2024

One of the best decisions I made was booking Liza Ray and her Beauty Icon team for my wedding! Liza made me feel like an absolute celebrity. The quality of…

HANNAH Dec 2, 2024

Working with Beauty Icon was amazing! Paulina was my main artist for hair and make up and she absolutely nailed what I wanted. She was on time for the trial…

Jordan B Aug 26, 2023

I had the pleasure to meet and work with Liza for my small wedding’s make up and hairstyle. First of all, I had to postpone my wedding twice due to…

SIBILLA Jul 31, 2024

My experience with Beauty Icon NYC was outstanding. My wedding was planned in three weeks due to family health issues. I'm sure as you can imagine, finding vendors in that…

DYLAN Sep 18, 2025

Dasha and Galina were amazing! They were super prompt, on time, and all of my bridesmaids, aunts and mothers looked their absolute best! I couldn’t have asked for a more…

NICOLE NG May 5, 2025

Liza, Paulina and their team are the absolute greatest! Liza did my hair and makeup for my engagement shoot and Paulina and her assistant did the hair and makeup for…

RACHEL Dec 12, 2023

I booked Beauty Icon for my hair and makeup services for our NYC engagement photos. Coming from Colorado, I was nervous about booking beauty services from afar. I did research…

Katharyne Sep 19, 2024

I am so happy that I choose them for my wedding hair and makeup, and I HIGHLY recommend their services. They were professional and attentive throughout the wedding planning process.…

NICOLE R. Dec 2, 2023

The studio was extremely easy to work with. Studio manager Oxana was very responsive and matched me to the perfect artists for my style and price range. Julia and Marina…

JAMIE W. Sep 25, 2023

I have been working with Liz for the past few months preparing for my wedding in Brooklyn NY and it has been an absolute pleasure to work with her. With…

DOROTHY Feb 19, 2026

I worked with Liz to coordinate the all aspects of details including setting up the hair & make-up trial to the actual wedding day. She was very organized, responsive, patient…

SARAH J Apr 17, 2026

The studio was extremely easy to work and the studio manager, Oxana was very responsive and helpful. Alena was amazing! She was friendly and made myself, my mother, and my…

BRIDGET L Dec 13, 2025

I’m so happy that Liza did my makeup and hair for my special day! I love her natural makeup works and I was sure that she will do a great…

OLGA S. Aug 14, 2024

Liza & Paulina were just amazing. I cannot find the exact words to describe them both. They were on time, and ready with everything. Everyone had a different hairstyle that…

CATHERINE R. Jul 19, 2023

They were referred by my wedding planner and I could not have been more happy with them. They are true professionals and so nice, friendly, and fun to work with…

LEELA T Oct 23, 2024

Paulina and Liz are amazing. They made all of my girls look so beautiful for my wedding. I have gotten so many compliments about how great everyone’s hair and makeup…

KELLY B Jan 31, 2025

I had the pleasure of working with Sasha from Beauty Icon as my make-up and hair artist for my big day. She ran two trials with me leading up to…

JASMINE Mar 17, 2025

Liza was an absolute God sent for my wedding hair and makeup! Beyond her skill set, she brings a very calming and sweet demeanor with her. She was punctual, professional,…

CARLY M Oct 21, 2025

Paulina is the best! My friend’s sister hired BeautyIcon for her wedding, and the photos were great advertising for the team! I was thrilled with my results at both my…

DANA S. Apr 11, 2026

Paulina, Liza, and Tatianna were amazing to work ever since the trial all the way to the wedding day. Every single person who got their hair and makeup done were…

CHARLENE M Apr 2, 2025

I am beyond grateful to have had Paulina and Anna N as part of my special day. Their exceptional work played a significant role in making the day perfect. Paulina’s…

MARGARITA Apr 13, 2026

The perfect hair & makeup artist is such an integral part of your wedding day - they help you feel & look your best, bring together your bridal vision and…

MICHELLE Dec 13, 2025

I was referred to Beauty Icon by a friend and I am so happy I chose them for my wedding. Liza did my hair and make-up and from the second…

JESSIE Nov 16, 2025

My bridal makeup was stunning and you delivered on the look I was going for, which was a high-glam, smoky eye, with full coverage and medium contour – which I…

V R Mar 18, 2025

I used Galina for my hair and makeup on my wedding day and was generally very pleased! She was flexible with last minute schedule changes and arrived on time. She…

ALIZA May 8, 2026

Liz, Paulina and team are incredibly professional and talented. They were on time, organized and ran ahead of schedule which is on of the best things you can ask for…

LIZ S. May 24, 2025

I planned my wedding very, very quickly, and I waited until the last minute to decide on who to hire to do hair/makeup—luckily Beauty Icon accommodated my last-minute needs and…

RACHEL W Mar 29, 2025

I am so happy I went with Beauty Icon for my hair and makeup. I discovered them through Amanda Batula from Bravo's "Summer House." I was drawn to their natural,…

SARAH Jul 11, 2024

Beauty Icon was amazing! From start to finish they were accommodating and professional. Both my wife and I and all of our friends and family looked and felt amazing! We…

AMY & MELISSA Dec 19, 2023

I had such a great experience working with Beauty Icon NYC for my wedding. Alena did my hair and make up, and Dasha did most of the bridesmaid and mothers.…

KELLY CULBERTSON Feb 12, 2025

There are not enough adjectives to describe how wonderful Liza made me feel on my special day. She did a PHENOMENAL job. My makeup and hair were both perfect! She…

MEGAN Jun 17, 2024

Highly recommend Beauty Icon for your bridal hair & makeup!! From my first contact with the Beauty Icon Team Manager "Oxana" to my experience getting ready on the morning of…

MICKAELA Sep 27, 2024

Liza is the most talented, sweetest, and understanding makeup artist - I was incredibly lucky to have worked with her on my wedding day. Throughout my wedding planning process, the…

HYEBIN Jul 5, 2025

Liza is FANTASTIC. She is professional, friendly, and truly skilled in hair and makeup. If you’re looking for flawless makeup and a modern approach to hair styles - look no…

LIZ Nov 28, 2025